Hello friend.

My name is Lisa and I create.
about
Who I Am

A Modern Hybrid

I’m a writer, editor, marketer, professor and entrepreneur.

MARKETING

WEB DESIGN

WRITING/EDITING

Hope Digital

I create awesome digital content.

VIDEO
I have 15 years of experience writing and producing. A lover of storytelling, I’ve written and produced projects on a variety of topics including: Disney internal affairs, Orlando Ballet, University of Florida, and Florida Hospital.

Some of my biggest projects include: web series for Disney Corporate; series for the University of Florida Office of Research called Scipath; web series for Disney called The Travel Mom.

MARKETING
With more than a decade of experience in marketing, I am a marketing and promotion machine, having managed campaigns for brands like EA Sports, Paramount Pictures, and various liquor brands.

I love branding and digital storytelling, which led me to earn my master’s degree in mass communications with a specialization in digital marketing.

A lover of teaching, I created and teach a graduate-level course in gamification, and I also created and lead a master’s program in digital marketing, both at the University of Florida.

I’m the director of marketing and engagement for the distance education master’s programs at the University of Florida. In this role, I oversee all digital marketing efforts, including planning, content creation, email campaigns, paid advertising, websites, SEO, and social media, to name a few.

CAREER COACHING
I founded GatorResumes in 2011, with the vision to help people achieve their career goals through resume reviewing, interview coaching and job hunting. I closed the business in 2014 to focus on my writing career.

WRITING
Yep, writing career. Though I have a full-time job, a part-time job, and freelance, I chose the non-paying activity as my ‘career.’ That’s sane, right?

I have always loved writing. Ever since kindergarten, I wanted to write a novel. I’d write on anything, creating stories with magical worlds and crazy characters. I wrote my first ‘book’ when I was 12. It was terrible, of course. But I kept going. I completed my first novel in 2014. I’m seeking representation while working on my next books.

I’m a freelance writer, specializing in career coaching, tech, and digital marketing.

Curious? Read my published work.

EDITING
In addition to writing, I’m a strong editor with an obsession for the Oxford Comma and AP Style.

I was the lead editor for my city’s nightlife website for five years, followed by a one-year stint as editor for my city’s campus magazine. I took my editing skills full time in a position at Naylor Publishing, where I edited magazines and online newsletters for professional organizations.

Basically, I edit every sign, advertisement, email, and Facebook post in my mind without thinking.

DESIGN
In my free time (yes, somehow), I provide marketing consultation and web design services. I have worked with nonprofits and brands in creating modern and dynamic websites, powered by SEO and love.

published

Published Work

The NEST
Daily circulation: 66,000
Demo: professionals, ages 20-40

Chron
Daily circulation: 600,00
Demo: business owners, professionals, techies

Tech

contact
Get in touch!

Drop me a line.

If you want to talk marketing or content, I’m here! Send me an email and let’s create something awesome.

Your Name (required)

Your Email (required)

Subject

Your Message

My best friend, Lucy.